Built on the official WhatsApp Business Cloud API

Turn WhatsApp into your best-performing channel

Broadcasts, chatbot flows, click-to-WhatsApp ads and a shared team inbox — running on the WhatsApp Business account you own, with zero markup on what Meta charges you.

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9:41

Northwind Living

online

Hi [Name] 👋 Monsoon sale is live — 30% off everything in your wishlist. Your code MONSOON30 expires Sunday.

Reply STOP to opt out

10:30
Shop the sale
Talk to a stylist
Message

Monsoon Sale · Wishlist

Segment · Wishlist, no order in 30d

Sent

Audience

18,420

Scheduled

Today, 10:30 AM IST

Delivered17,981
Read15,834
Clicked6,412

Teams running their WhatsApp channel here

NorthwindPerch & CoLumen LabsKestrelVerdehouseTandem

98%

Average open rate on WhatsApp

45–60%

Typical click-through on a campaign

3B+

People reachable on the network

Response rate compared with email

Figures are published industry benchmarks for the WhatsApp channel, not guaranteed results.

Campaigns

Broadcasts people actually open

Import a list, pick an approved template, choose who gets it and send. Every message is tracked to the click, and everyone who taps a button lands back in your inbox as a conversation.

Segment before you send

Build audiences from tags, custom attributes, order history or campaign behaviour, then reuse them as saved segments.

Schedule and drip

Queue campaigns for a date and time, stagger CSV sends, and retry failed messages automatically.

Track every tap

Per-button click tracking on regular and carousel templates, with delivery, read and conversion in one report.

Stay opted in

Opt-in and opt-out is managed for you, so a STOP is honoured everywhere before your next broadcast goes out.

New campaign

Step 2 of 3

Audience

Tag iswishlist
Last order before30 days ago
City inMumbai, Pune
Matching contacts18,420
Schedule sendSend test

One platform, three teams

Every stage of the customer journey, in one thread

Marketing, sales and support work the same contact record and the same conversation history — nobody re-asks a question the customer already answered.

Acquire and re-engage without buying the same lead twice

  • Turn ads, QR codes, links and website chat into a WhatsApp conversation instantly
  • Retarget wishlist, abandoned-cart and lapsed buyers with a segment, not a spreadsheet
  • Attribute revenue back to the exact campaign, template and button
  • Run always-on welcome and win-back flows behind every entry point

How it runs

AdChatNurtureBuy

Lower

cost per qualified lead

Higher

repeat purchase rate

Faster

campaign turnaround

Automation

Build the conversation once, let it run

A visual builder for the paths you can predict, and an AI agent for everything else.

Flow builder

Drag, drop, publish

Chain messages, questions, conditions, delays, timeouts, catalogue cards and API calls on a canvas. Trigger a flow from a keyword, an ad, a QR code or a campaign button.

  • Conditional branching on any attribute
  • Time delays and timeouts
  • Call your own API mid-flow
  • Version and duplicate safely

AI agent

Trained on what you already have

Point the agent at your site, PDFs and product catalogue. It answers in your tone, stays inside its brief, and hands over to a human the moment it should.

  • Answers grounded in your own content
  • Handover with full chat context
  • Guardrails on what it may say
  • Works alongside your flows

Ad on Facebook or Instagram

“Send message” button

WhatsApp opens with context

Ad id carried into the chat

Your flow qualifies the lead

Answers saved as attributes

Contact lands tagged and owned

Assigned to an agent

Click-to-WhatsApp ads

Run the ad, own the conversation

Connect your Facebook ad account and launch click-to-WhatsApp campaigns without leaving the dashboard. Every click opens a chat, fires the flow you chose, and lands in your contact book already tagged.

Launch from here

Create and manage CTWA campaigns, ad sets and creatives in the same place you build your flows.

Lead forms that fill themselves

Collect qualification answers in chat instead of a landing page nobody finishes.

Audiences that update

Push segments back to Meta as custom audiences and keep retargeting off stale CSVs.

Events and attribution

Report conversions back so Meta optimises against the outcome you actually care about.

The rest of the platform

Everything a WhatsApp team needs, already included

Not a checklist of upsells — the day-to-day tools that make the channel usable by more than one person.

Multi-agent live chat

A shared inbox with assignment, transfer, private notes, monitoring and full history.

Contacts and segments

Unlimited contacts, custom attributes, tags, lists and saved segments that stay in sync.

Template manager

Draft, submit and track approval of message templates without opening Business Manager.

Payments on WhatsApp

Send a payment request in the thread and reconcile it against the conversation.

Analytics

Campaign, agent and conversation reporting, with exports when you need the raw rows.

Roles and permissions

Per-module access, so agents see conversations and only owners touch billing.

APIs and webhooks

Project API keys, campaign APIs and webhooks to wire WhatsApp into your own stack.

Media and canned replies

One library for approved creative and saved answers the whole team can reach.

How we charge

Your WhatsApp account. Meta’s price. No middleman margin.

We are a software platform, not a reseller. Your WhatsApp Business Account stays in your name, your conversation charges are billed by Meta at Meta’s published rates, and we take nothing on top.

You own the WABA

The number, the templates and the quality rating are yours. Leave whenever you like and take them with you.

No markup on conversations

We never resell message credits or add a per-message fee. What Meta charges is what you pay.

One clear subscription

A flat platform fee for the software, with add-ons priced up front instead of hidden in a credit rate.

Integrations

Plugs into the stack you already run

Connect a store, a sheet or your own backend. Orders, carts and events flow in; conversations and segments flow back out.

Shopify

Orders, carts and fulfilment updates

WooCommerce

Sync products and order status

Google Sheets

Import contacts, export results

Razorpay

Payment links inside the chat

Zapier

Wire up 1,000+ other apps

Website widget

Chat button and prefilled links

Webhooks

Real-time events to your endpoint

REST API

Build anything we did not

Getting started

Sending in three steps

Most teams are broadcasting the same day they sign up.

01

Connect your number

Sign in with Facebook, pick your business and link a WhatsApp number. New number or an existing one — both work.

02

Bring in your contacts

Upload a CSV, sync your store or push them through the API. Tag and segment as they land.

03

Launch your first campaign

Choose a template, pick an audience, hit send — then watch delivery and clicks come in live.

Customers

What teams say once the first campaign lands

We moved our sale announcements off email and onto WhatsApp and the same list started converting at a rate our team did not believe until the third campaign.

Placeholder name

Head of Growth, Northwind Living

The flow builder replaced a support rota that used to run until midnight. The agent handles the repeat questions and only pulls a person in when it genuinely needs one.

Placeholder name

Customer Experience Lead, Perch & Co

Knowing our conversation cost is exactly what Meta bills us — with nothing added on top — made the budget conversation with finance a short one.

Placeholder name

Founder, Lumen Labs

Pricing

Pick a plan, add the extras you need

Platform pricing only — WhatsApp conversation charges are billed to you by Meta at their own rates.

BASIC

Get started fast

1,425/month

Start free
  • Upto 10 Tags
  • Upto 5 Custom Attributes
  • Upto 2 Segments
  • Upto 10 Lists
  • Unlimited Contacts
Most popular

PRO

Growth Marketer

3,040/month

Start free
  • All Basic features and:
  • Upto 100 Tags
  • Upto 20 Custom Attributes
  • Upto 10 Segments
  • Upto 25 Lists
  • Campaign Scheduler

PREMIUM

Expert Marketer

8,645/month

Start free
  • All Pro features and:
  • Priority Support
  • Higher Messaging Speed – 250 messages/second
  • 1 Owner + 9 Team members included
  • Number Masking
  • 250 Tags

Need more than the plans above?

Unlimited and Enterprise add higher throughput, more seats, SSO and a dedicated team.

Talk to us

Prices in INR, billed monthly. Quarterly and yearly billing save 5% and 10%.

Questions

Everything people ask before signing up

Is Chatgrove an official WhatsApp platform?

We build on the official WhatsApp Business Cloud API from Meta. Your business is verified by Meta directly and your WhatsApp Business Account is created in your own name — we are the software layer on top of it, not a reseller of it.

What does it cost to send messages?

Meta charges for conversations at its own published rates and bills you for them. We do not resell message credits or add a margin. Our pricing covers the platform itself.

Can I use my existing WhatsApp number?

Yes, as long as it is not currently active on the WhatsApp consumer or Business app. You can migrate it, or start with a fresh number and keep the old one running while you switch.

Do I need a developer to set this up?

No. Connecting your number, importing contacts, building flows and launching campaigns are all done in the dashboard. APIs and webhooks are there when your team wants them.

How long does approval take?

Number connection is usually the same day. Message templates are reviewed by Meta and normally come back within a few hours; the dashboard tracks each one’s status for you.

What happens to my data if I leave?

Contacts, conversations and reports can be exported at any time, and the WhatsApp Business Account is yours to move to another platform. There is no lock-in on the number or the templates.

Your customers are already on WhatsApp

Start free, connect a number, and send your first campaign today.